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4 min read

Alignment with Mission Drives Moxe’s Marketing and Sales Team

After working together at Verisk Healthnow Cotivitiover 10 years ago, Cassie Williamson and Meghan Brennan lost touch when they moved on to other opportunities. 

 

About a year and a half into her tenure as Marketing Manager at Moxe, however, Brennan heard about a VP of Sales opening, and she immediately thought of Williamson for the position. 

 

It turns out Brennan’s prediction that Williamson and Moxe might be a great match was right.

 

With a year and a half at Moxe under her belt, Williamson says she feels a deep connection to Moxe’s mission. “Working to connect the healthcare ecosystem and remove noise around data sharing drives me,” she says.

 

For Williamson and Brennan, Moxe’s mission and its people are key factors in both what brought them to the company and what continue to make it a standout place to work.  

 

Different paths to Moxe 

Williamson always knew she wanted to be in healthcare. She also knew that science was neither her love nor calling. A Healthcare Policy and Management major in college, her first job out of undergrad was in account management at a healthcare analytics company. 

 

After several years in account management, a friend and former mentor came to her with an opportunity in sales at a small payment integrity company. She decided to take a risk and accept the position, and she’s never looked back. 

 

“I had a great mentor and learned how fun it could be to bring new business to a company. That small company eventually got acquired and then acquired again, so I ultimately had to learn how to navigate sales within a very large organization. I loved figuring out how we could expand the value that we brought to our customers,” Williamson says. 

 

While she appreciated the opportunities that came with being part of a larger business, Williamson says, “I missed the ability to move fast and collaborate across a myriad of departments.” 

 

When Brennan reached out to her about an opportunity to help grow the payer business at Moxe, she decided to make the leap. Like that first leap she made into sales, she hasn’t regretted her decision. 

 

“I love the people here. Everyone seems to share the same energy and desire to succeed, both personally and as a company,” Williamson says. 

 

While Williamson’s career has been in healthcare, Brennan has held marketing positions in various industries, including manufacturing and non-profit, helping small businesses navigate COVID challenges. 

 

Williamson says that while sales is ultimately a numbers gameher overall goal is to close as much business as possibleshe also sees that her team has a huge opportunity to share Moxe’s story with a broader audience.

 

Brennan says she had such a positive experience with her manager at her first job out of college, Moxe’s Chief Marketing Officer Kristin Woodworth, that when Woodworth reached out to her about a marketing position at Moxe, it was an easy “yes.”

 

She says in addition to knowing that she’d have a great boss and mentor in Woodworth, she was excited to work for a company that is striving to make healthcare better. 

 

“We do a good job of making it apparent how our work affects everyone: We (Moxe employees) are ultimately customers of our payer customers. The work that we’re doing to reduce their costs and improve data exchange eventually flows down to me,” Brennan says. 

 

“We’ve all had the experience of feeling like a provider has inadequate time to spend with you. I love that we’re working to reduce administrative waste in healthcare to give time back where it matters most,” she says. 

 

Sales: Sharing Moxe’s story

As one of two members of the payer sales team, Williamson says she gets to wear a lot of different hats. 

 

“In sales, every week is a little different. I spend a lot of time prospecting and trying to better understand how we can bring the most value not just for the customer, but for Moxe,” Williamson says. “Sales is all about persistence.” 

 

Williamson says that while sales is ultimately a numbers gameher overall goal is to close as much business as possibleshe also sees that her team has a huge opportunity to share Moxe’s story with a broader audience. And, she says, there’s a really great story to tell. 

 

Historically, sales has been a male-dominated field. Williamson says she thinks part of that has to do with the perception that sales entails a lot of travel, and many women with families don’t want to be in travel-heavy roles.

 

As a mom of two young boys, she says having the right mentor and leadership team has helped her set boundaries and strike a good balance between work and home. And her experience as a mom, she says, has only added value to the workplace. “I know how to multitask now more than I ever have.”

 

She says she’d encourage women who are interested in sales to take a closer look. “If you have the willingness and drive to be in sales, I think women innately hold a lot of the qualities that ultimately make sales people successful: organization, persistence, strong communication skills, and emotional intelligence.”

 

Marketing: Data-driven and focused

Brennan says the marketing team’s mantra this year, “data-driven and focused,” is a reflection of their goal to get more granular in their marketing so they can focus their efforts in the right place. 

 

“We’re asking: How can we add the most value and measure that value?” she says.

 

Like Williamson, Brennan wears many hats on her team of four. 

 

“I love that being on a small team means I get to do a lot of different things,” she says. “But, there are still people to bounce ideas off of and learn from.” 

 

“Collaboration between teams here is outstanding. Thinking about how sales and marketing collaborate, we’re always aware of what the sales team is trying to do and vice versa,” shares Brennan.

 

Brennan says a lot of her work is ensuring consistency in messaging across various forms. As someone who has always loved reading and writing, she relishes the chance to write messaging for email campaigns, social media, events, internal communications, and customer-facing materials.

 

Her work requires a deep understanding of other teams’ work and needs, and she says the culture of collaboration at Moxe is unlike anywhere else she has worked. 

 

“You can go to anyone here and ask a question and not feel like you’re being a burden,” Brennan says. 

 

And, even though Brennan mostly works remotely, she feels like her colleagues know each other. 

 

“Collaboration between teams here is outstanding. Thinking about how sales and marketing collaborate, we’re always aware of what the sales team is trying to do and vice versa,” she says. “There’s also great top-down alignment and healthy open dialogue.” 

 

In addition to sharing a past employer, Brennan shares the title of “mom” with Williamson. A mom to two young children, Brennan spends a lot of time with her family outside of work. She also recently completed the Boston Marathon for the first time

 

“I love going for a run on work trips and seeing new places,” she says. 

 

Shared passion for mission 

Brennan and Williamson are both proud to work for a company that is taking on a big, important challenge. 

 

We’re proud that they’re part of our team and thank them for all that theyand all the women of Moxedo every day to bring us closer to mission fulfillment! 

 


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